Listing agent: 101
The main objective of the listing agent is to market your home, not only to potential buyers, but to other Realtors who are working with qualified buyers.
Your listing agent is also a valuable advisor. They help you establish a listing price by supplying all the current data on recent sales and listings in the area. They will make suggestions as to staging ideas, needed repairs, etc. to prepare your house for showings.
As a listing agent, I employ the following marketing tools to get your property exposed to the most potential buyers as possible:
Yard signs and directional signs
Flyer boxes
Direct mail marketing to the surrounding area
Personal door-to-door contact to the residents in the area
Web site postings on multiple web sites
Craig's list and similar internet advertising sites
MLS postings
Virtual Tours
Open houses
Emailing and phoning Realtors who work the area
Realty magazine advertising
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